Sonakshi Sinha will underwrite Fem Bleach: Sonakshi Sinha is on an endorsement signing spree. After signing Dyna soaps a couple of weeks ago, the actress will soon be seen in a campaign for Dabur’s bleach brand Fem.

The agreement was recently signed by Sonakshi Sinha and Dabur India CEO Sunil Duggal. The first campaign for Fem bleaches featuring Sinha will be launched shortly. “The brand Fem personifies attributes like youthfulness, aspirational, confidence and expertise. The face of the brand that lives up to these attributes is the cine celebrity Sonakshi Sinha, who clearly epitomizes Fem’s personality. Sonakshi imparts mass appeal, youthfulness and a spirit of achievement to the brand,” said Dabur India executive vice president - marketing (Personal Care) Vikas Mittal.

Sinha added, “It gives me great pleasure to be associated with a large beauty brand with a stature of Fem and be the face for the brand, the most trusted bleach brand and a product that I myself use. According to me, Fem is a brand that celebrates women.”