Despite less than average theatre occupancy in the weekdays and its share of controversy with Shiv Sena before the release.
The Shah Rukh Khan-starrer and Karan Johar-directed Bollywood film My Name Is Khan (MNIK) has managed to rake.
In Rs 150 crore from its first week of release in India and abroad, say film trade analysts. This has happened despite the fact that MNIK saw the average theatre occupancy slip to below 40% during the weekdays, especially.
In single-screen theatres. Initially released with over 1,300 prints, MNIK grossed Rs 90 crore in the first weekend, riding on the controversy surrounding the protest by Shiv Sena over remarks made by Shah Rukh Khan supporting the inclusion of cricketers from Pakistan in IPL-3.
However, the recently released Aamir Khan-starrer 3 Idiots, which is still doing well at the box office, had managed to rake in over Rs 240 crore within 10 days of its release. According to film trade analyst Taran Adarsh, MNIK is a blockbuster movie that has managed to generate 60% of its revenue from within the country while the overseas markets have contributed 40%.
“MNIK has exceeded trade expectations and is doing a brisk business worldwide,” says Adarsh. The film’s distributor, Foxstar studio, has managed to generate Rs 35 crore so far in distribution rights. Riding on MNIK’s success, film distributors are looking to release it in international centres, including in Oman, Bahrain, Qatar, Kuwait and Egypt among several other countries across Europe, Middle East and Africa by April.
According to trade pundits, MNIK grossed around Rs 8 crore in the opening weekend in the UK (less than 3 Idiots that had raked in close to Rs 13 crore), and Rs 11 crore in the US. In India, MNIK had grossed Rs 40-42 crore during the first three days of its release.