Katrina Kaif has succeeded Aishwarya Rai and Priyanka Chopra, as the brand ambassador of Lux soap. Says Katrina, "I feel honored to be chosen by Lux.

As the face of such an iconic brand. It is with great pride that I join the legendary Lux beauty brigade, and only hope that my association with the brand grows stronger in the years to come. It is the ultimate aspiration of any bollywood star to be associated with a renowned beauty brand like Lux."